| 000 | 00909nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c7354 _d7354 |
||
| 001 | 22736 | ||
| 003 | ZUFESTM-N | ||
| 005 | 20260128043236.0 | ||
| 008 | 211222b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070151567 | ||
| 040 | _cZUFESTM-N | ||
| 050 | _aHF5415 | ||
| 100 |
_aEtzel, Michael J; _910216 |
||
| 245 | _aMarketing. | ||
| 250 | _a14th ed. | ||
| 260 |
_aNew Delhi : _bMcGraw-Hill, _c2013. |
||
| 300 | _axxvi, 880p. | ||
| 520 | _ahis textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi. | ||
| 650 |
_aMarketing _94407 |
||
| 700 |
_aWalker, Bruce J _914424 |
||
| 700 |
_aPandit, Ajay _914425 |
||
| 700 |
_aStanton, William J _914426 |
||
| 942 |
_cBK _2lcc |
||