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100			_a Wilson, Richard M. S _910217
245			_a Strategic Marketing Management : _bPlanning, Implementation, and Control.
250			_a3rd ed.
260			_aOxford : _bButterworth-Heinemann, _c2010.
300			_axiii, 867p.
520			_aRetaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.
650			_aMarketing _vManagement _911301
650			_aStrategic planning _910046
650			_aMarketing _vStudy and teaching _914449
650			_aStrategic planning _vStudy and teaching _914450
700			_a Gilligan, Colin _910220
856			_uhttps://books.google.com.pk/books/about/Strategic_Marketing_Management.html?id=UWkWklMnSh4C&source=kp_book_description&redir_esc=y
942			_cBK _2lcc