| 000 | 00687nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c8259 _d8259 |
||
| 001 | 23072 | ||
| 003 | ZUFESTM-N | ||
| 005 | 20260128043254.0 | ||
| 008 | 211005b xxu||||| |||| 00| | eng d | ||
| 020 | _a9781259548147 | ||
| 040 | _cZUFESTM-N | ||
| 050 | _aHF5823 | ||
| 100 |
_aBelch, George E. _911168 |
||
| 245 |
_a Advertising and Promotion: _bAn Integrated Marketing Communications Perspective |
||
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2018. |
||
| 300 | _axii, 764p. | ||
| 650 |
_aAdvertising _95612 |
||
| 650 |
_aSales promotion _911272 |
||
| 650 |
_aCommunication in marketing _94181 |
||
| 700 |
_aBelch, Michael A _913763 |
||
| 942 |
_2lcc _cBK |
||