| 000 | 01137nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c8420 _d8420 |
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| 001 | ZCOMs | ||
| 003 | 17101 | ||
| 005 | 20260128043258.0 | ||
| 008 | 211213b xxu||||| |||| 00| | eng d | ||
| 020 | _a9780073534282 | ||
| 040 | _cZCOMs | ||
| 050 | _aQ360 | ||
| 100 |
_aWest, Richard _913000 |
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| 245 |
_aIntroducing communication theory: _banalysis and application |
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| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2014. |
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| 300 | _axxx,531 p. | ||
| 504 | _aInclude index | ||
| 520 | _aThis text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. | ||
| 650 |
_aCommunication _95096 |
||
| 650 |
_aInformation theory _913001 |
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| 650 |
_aCommunication _95096 |
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| 700 |
_aTurner, Lynn H. _911067 |
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| 856 | _uhttps://books.google.com.pk/books?id=CyqYygAACAAJ&dq=9780073534282&hl=en&sa=X&redir_esc=y | ||
| 942 |
_cBK _2lcc |
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