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Peter, J. Paul

Consumer Behavior and Marketing Strategy. - 8th ed. - Boston : McGraw Hill, 2008. - xix, 555p.

includes glossary and index.

9780073529851


Marketing
Consumer behavior

HF5415
Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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