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McCarthy, E. Jerome

Basic Marketing: A Global-managerial Approach - 14 ed. - Boston : McGraw Hill, 2002. - xxxii, 815p.

9780075617938


Marketing--Management
Marketing
Export marketing--Management
Europe

HF5415
Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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