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Mothersbaugh, David L

Consumer Behavior : Building Marketing Strategy. - 13th ed. - New York : McGraw-Hill Education, 2016. - xxiv, 786p.

includes index.

Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.

ISBN: 9781260100044

Subjects--Topical Terms:
Market surveys
Consumer behavior
United States

LC Class. No.: HF5415

Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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