Consumer Behavior : Building Marketing Strategy.
By: Mothersbaugh, David L
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Contributor(s): Hawkins, Del I | Mothersbaugh, Linda L.
Material type: 
BookPublisher: New York : McGraw-Hill Education, 2016Edition: 13th ed.Description: xxiv, 786p.ISBN: 9781260100044.Subject(s): Market surveys | Consumer behavior | United StatesOnline resources: Click here to access online Summary: Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
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includes index.
Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
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