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Arens, William F

Contemporary Advertising. - 9th ed. - Boston : McGraw Hill, 2004. - xlii, 617p.

This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.

9780071318389


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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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