18 Brand Astras : (Record no. 10226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00783nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23096 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220106103248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211202b xxu||||| |||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761996569 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdeep |
| 9 (RLIN) | 11045 |
| 245 ## - TITLE STATEMENT | |
| Title | 18 Brand Astras : |
| Statement of responsibility, etc | Using Brand Abilities as Weapons for CRISP Brand Building. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Response Books, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 134p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 4180 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| Form subdivision | Management |
| 9 (RLIN) | 11317 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 9 (RLIN) | 10044 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://books.google.com.pk/books/about/18_Brand_Astras.html?id=HxG1GwAACAAJ&source=kp_book_description&redir_esc=y |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Display | 2021-10-04 | Purchase | HD69.B7 KAP 2003 | 23096 | 2021-11-09 | 2021-11-09 | Books |