Strategic Brand Management : (Record no. 9168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01239nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22763 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211220131810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211220b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780134892498 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 9212 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management : |
| Remainder of title | Building, Measuring, and Managing Brand Equity. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| Form subdivision | Management |
| 9 (RLIN) | 11317 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 9 (RLIN) | 10201 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 9 (RLIN) | 10202 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran,Ambi M G |
| 9 (RLIN) | 10203 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 9 (RLIN) | 14152 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://books.google.com.pk/books?id=RWliDwAAQBAJ&printsec=frontcover#v=onepage&q&f=false |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Display | 2021-05-26 | Purchase | HD69.B7 KEL 2018 | 22763 | 2021-06-10 | 2021-06-10 | Books |