Beyond Branding : How the new values of transparency and integrity are changing the world of brands
Contributor(s): Ind, Nicholas (Editor)
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Material type: 
BookPublisher: London : Koganpage, 2003Description: 236p.: ill.ISBN: 9780749441159.Subject(s): Brand name products | Business names | Integrity | Business ethicsOnline resources: Click here to access online
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HD 69.137 IND 2003 (Browse shelf) | Available | 21174 |
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| HD69.P75 SCH 2014 Value-Based Metrics For Improving Results : | HD69.P75 SCH 2014 Managing Stakeholder Expectations for Project Success : | HD69.P75 WYS 2009 Effective project management : traditional, adaptive, extreme | HD 69.137 IND 2003 Beyond Branding : | HD69.56 BYR 2018 Small Business Management : | HD70.A7 GUI 2009 Culture+ business in Asia | HD70.U5 PEA 2019 Strategic Management : |
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