Global business
By: Czinkota, Michael R
.
Contributor(s): Ronkainen,Ilkka.
Material type: 
BookPublisher: Australia : South Western, 2001Edition: 3rd ed.Description: xxxii, 581p.ISBN: 0030006597.Subject(s): International business enterprises -- ManagementOnline resources: Click here to access online Summary: This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HD62.4 CZI 2001 (Browse shelf) | Available | 22730 |
includes index.
This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years
There are no comments for this item.