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1. Marketing Communications : An Integrated Approach.

by Taylor , Jonathan | Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.

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2. The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noël.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.