Market-Led Strategic Change: Transforming the process of going to market.

By:

Piercy, Nigel

Material type:

TextPublication details: Oxford : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: xiv, 665pISBN:

9780415834278

Subject(s):

LOC classification:

HF5415.13

Online resources:

Click here to access online

Summary: Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5415.13 PIE 1997 (Browse shelf(Opens below))					Available			22741

Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters

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