Using qualitative research in advertising : strategies, techniques and application
Morrison, Margaret A
Using qualitative research in advertising : strategies, techniques and application - 2nd ed. - LosAngeles; Sage Publications, 2012 - xv, 218 p. : ill. ; 24 cm.
9781412987240
Using qualitative research in advertising : strategies, techniques and application - 2nd ed. - LosAngeles; Sage Publications, 2012 - xv, 218 p. : ill. ; 24 cm.
9781412987240
