Using qualitative research in advertising : strategies, techniques and application (Record no. 5727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NAJ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200729b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412987240 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MARC21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Margaret A |
| 9 (RLIN) | 24042 |
| 245 ## - TITLE STATEMENT | |
| Title | Using qualitative research in advertising : strategies, techniques and application |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | LosAngeles; |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 218 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | National library of Medicine |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Social Sciences | Ziauddin College Of Media Science Library | Prof. Naeem A Jaffarey Library (Central) | On Shelve | 22.06.2017 | HF 5814 MOR 2012 | 15764 | 29.07.2020 | 28.01.2026 | Books |