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Customer Relationship Management : Integrating Marketing Strategy and Information Technology.

Zikmund, William G

Customer Relationship Management : Integrating Marketing Strategy and Information Technology. - Kundli : Wiley, 2003. - 179p.

Including Index.

ISBN: 9812530541

Subjects--Topical Terms:
Customer relations--Management
Customer relations--Data processing--Management
Relationship marketing

National Library of Medicine Call No.: HF5415.5

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