Customer Relationship Management : (Record no. 6472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00780nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21176 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210203b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812530541 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | HF5415.5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G |
| 9 (RLIN) | 9156 |
| 245 ## - TITLE STATEMENT | |
| Title | Customer Relationship Management : |
| Remainder of title | Integrating Marketing Strategy and Information Technology. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kundli : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 179p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Including Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| Form subdivision | Management |
| 9 (RLIN) | 11302 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| Form subdivision | Data processing |
| -- | Management |
| 9 (RLIN) | 14060 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| 9 (RLIN) | 10042 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raymond, McLeod JR. |
| 9 (RLIN) | 14061 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilbert, Faye W |
| 9 (RLIN) | 14062 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Shelve | 20.01.2021 | purchased | HF 5415.5 ZIK 2003 | 21176 | 03.02.2021 | 03.02.2021 | Books |