Strategic Marketing Management : Planning, Implementation, and Control.
Wilson, Richard M. S
Strategic Marketing Management : Planning, Implementation, and Control. - 3rd ed. - Oxford : Butterworth-Heinemann, 2010. - xiii, 867p.
Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.
9780750659383
Marketing--Management
Strategic planning
Marketing--Study and teaching
Strategic planning--Study and teaching
HF5415.13
Strategic Marketing Management : Planning, Implementation, and Control. - 3rd ed. - Oxford : Butterworth-Heinemann, 2010. - xiii, 867p.
Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.
9780750659383
Marketing--Management
Strategic planning
Marketing--Study and teaching
Strategic planning--Study and teaching
HF5415.13