Strategic Marketing Management : (Record no. 7355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01448nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22761 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260128043236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750659383 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Richard M. S |
| 9 (RLIN) | 10217 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Management : |
| Remainder of title | Planning, Implementation, and Control. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 867p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Management |
| 9 (RLIN) | 11301 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 10046 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Study and teaching |
| 9 (RLIN) | 14449 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| Form subdivision | Study and teaching |
| 9 (RLIN) | 14450 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 9 (RLIN) | 10220 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.com.pk/books/about/Strategic_Marketing_Management.html?id=UWkWklMnSh4C&source=kp_book_description&redir_esc=y">https://books.google.com.pk/books/about/Strategic_Marketing_Management.html?id=UWkWklMnSh4C&source=kp_book_description&redir_esc=y</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Shelve | 26.05.2021 | Purchase | HF5415.13 WIL 2010 | 22761 | 10.06.2021 | 10.06.2021 | Books |