Marketing Strategy and Competitive Positioning.

By:

Hooley, Graham J

Contributor(s):

Material type:

TextPublication details: Harlow : Prentice Hall,, 2012.Edition: 5th edDescription: xv, 578pISBN:

9781292276540

Subject(s):

LOC classification:

HF5415

Online resources:

Click here to access online

Summary: horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5415 HOO 2012 (Browse shelf(Opens below))					Available			22739

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Previous	HF5415 CHA 2011 Brand Valued : How Socially Valued Brands Hold The Key to a Sustainable Future and Business Success	HF5415 CRA 2009 Strategic Marketing.	HF5415 ETZ 20134 Marketing.	HF5415 HOO 2012 Marketing Strategy and Competitive Positioning.	HF5415 JOB 2009 Foundations of Marketing.	HF5415 KAP 2003 Marketing Logistics: A Supply Chain Approach	HF5415 KOT 2018 Principle of Marketing.	Next

horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised

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