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Marketing.
Material type:
TextPublication details: New Delhi : McGraw-Hill, 2013.Edition: 14th edDescription: xxvi, 880pISBN: - 9780070151567
- HF5415
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve | HF5415 ETZ 20134 (Browse shelf(Opens below)) | Available | 22736 |
Browsing Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N shelves,Shelving location: On Shelve Close shelf browser (Hides shelf browser)
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| HF5415 CHA 2000 New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance. | HF5415 CHA 2011 Brand Valued : How Socially Valued Brands Hold The Key to a Sustainable Future and Business Success | HF5415 CRA 2009 Strategic Marketing. | HF5415 ETZ 20134 Marketing. | HF5415 HOO 2012 Marketing Strategy and Competitive Positioning. | HF5415 JOB 2009 Foundations of Marketing. | HF5415 KAP 2003 Marketing Logistics: A Supply Chain Approach |
his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.
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