New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

By:

Chaston, Ian

Material type:

TextPublication details: New Delhi : Response Books, 2000.Description: vii,199pISBN:

9788170368830

Subject(s):

LOC classification:

HF5415

Online resources:

Click here to access online

Summary: Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5415 CHA 2000 (Browse shelf(Opens below))					Available			22984

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Previous	HF5410.B8 BPP 2009 Business Essentials : Advanced Marketing And Sales.	HF5415 BHA 2019 Social Media & Mobile Marketing.	HF 5415.BUT 2004 Customer relationship management : concepts and technologies	HF5415 CHA 2000 New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.	HF5415 CHA 2011 Brand Valued : How Socially Valued Brands Hold The Key to a Sustainable Future and Business Success	HF5415 CRA 2009 Strategic Marketing.	HF5415 ETZ 20134 Marketing.	Next

Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

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