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Introducing communication theory: analysis and application

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill, 2014.Edition: 5th edDescription: xxx,531 pISBN:
  • 9780073534282
Subject(s): LOC classification:
  • Q360
Online resources: Summary: This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
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This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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