New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

By:

Chaston, Ian

Material type:

TextPublication details: New Delhi : Response Books, 2000.Description: vii,199pISBN:

9788170368830

Subject(s):

LOC classification:

HF5415

Online resources:

Click here to access online

Summary: Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5415 CHA 2000 (Browse shelf(Opens below))					Available			22984

Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

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