Marketing.

By:

Etzel, Michael J

Contributor(s):

Material type:

TextPublication details: New Delhi : McGraw-Hill, 2013.Edition: 14th edDescription: xxvi, 880pISBN:

9780070151567

Subject(s):

Marketing

LOC classification:

HF5415

Summary: his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5415 ETZ 20134 (Browse shelf(Opens below))					Available			22736

his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.

There are no comments on this title.

to post a comment.