Ziauddin University Libraries Network catalog

Normal view MARC view ISBD view

Hooley, Graham J.

Marketing Strategy and Competitive Positioning. - 5th ed. - Harlow : Prentice Hall,, 2012. - xv, 578p.

horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised

ISBN: 9781292276540

Subjects--Topical Terms:
Target marketing
Marketing--Management
Business planning
Marketing

LC Class. No.: HF5415

Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

Quick Links Employee Directory Libraries & Hours Library Collection Library Operations Support to ZU Library Feedback Contact Us