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Piercy, Nigel

Market-Led Strategic Change: Transforming the process of going to market. - 2nd ed. - Oxford : Butterworth-Heinemann, 1997. - xiv, 665p.

Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters

ISBN: 9780415834278

Subjects--Topical Terms:
Marketing--Management
Marketing
Strategic planning

LC Class. No.: HF5415.13

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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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