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Lovelock, Christopher H

Services Marketing : People Technology Strategy. - 8th ed. - Noida : Pearson, 2016. - xxii, 817p.

ISBN: 9789332587687

Subjects--Topical Terms:
Service industries--Marketing
Professions--Marketing
Marketing--Management
Customer services--Marketing
Relationship marketing
Customer services

LC Class. No.: HF5415.13

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Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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