000 -LEADER |
fixed length control field |
00984nam a22003017a 4500 |
001 - CONTROL NUMBER |
control field |
22758 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
ZUFESTM-N |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211222102736.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
211222b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789332587687 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
ZUFESTM-N |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lovelock, Christopher H |
9 (RLIN) |
10186 |
245 ## - TITLE STATEMENT |
Title |
Services Marketing : |
Remainder of title |
People Technology Strategy. |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Noida : |
Name of publisher, distributor, etc |
Pearson, |
Date of publication, distribution, etc |
2016. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 817p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service industries |
Form subdivision |
Marketing |
9 (RLIN) |
14435 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Professions |
Form subdivision |
Marketing |
9 (RLIN) |
14436 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Management |
9 (RLIN) |
11301 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Customer services |
Form subdivision |
Marketing |
9 (RLIN) |
14437 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Relationship marketing |
9 (RLIN) |
10042 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Customer services |
9 (RLIN) |
10190 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wirtz, Jochen |
9 (RLIN) |
10191 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Chatterjee, Jayanta |
9 (RLIN) |
14438 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://www.amazon.com/Services-Marketing-People-Technology-Strategy-dp-194465979X/dp/194465979X/ref=dp_ob_image_bk |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
|