| 000 -LEADER |
|---|
| fixed length control field |
00984nam a22003017a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22758 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211222102736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332587687 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H |
| 9 (RLIN) |
10186 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services Marketing : |
| Remainder of title |
People Technology Strategy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Noida : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 817p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| Form subdivision |
Marketing |
| 9 (RLIN) |
14435 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Professions |
| Form subdivision |
Marketing |
| 9 (RLIN) |
14436 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Management |
| 9 (RLIN) |
11301 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services |
| Form subdivision |
Marketing |
| 9 (RLIN) |
14437 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing |
| 9 (RLIN) |
10042 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services |
| 9 (RLIN) |
10190 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen |
| 9 (RLIN) |
10191 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chatterjee, Jayanta |
| 9 (RLIN) |
14438 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.amazon.com/Services-Marketing-People-Technology-Strategy-dp-194465979X/dp/194465979X/ref=dp_ob_image_bk |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
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