Services Marketing : (Record no. 9164)

000 -LEADER
fixed length control field 00984nam a22003017a 4500
001 - CONTROL NUMBER
control field 22758
003 - CONTROL NUMBER IDENTIFIER
control field ZUFESTM-N
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211222102736.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211222b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332587687
040 ## - CATALOGING SOURCE
Transcribing agency ZUFESTM-N
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H
9 (RLIN) 10186
245 ## - TITLE STATEMENT
Title Services Marketing :
Remainder of title People Technology Strategy.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 817p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
Form subdivision Marketing
9 (RLIN) 14435
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Professions
Form subdivision Marketing
9 (RLIN) 14436
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Management
9 (RLIN) 11301
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
Form subdivision Marketing
9 (RLIN) 14437
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing
9 (RLIN) 10042
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
9 (RLIN) 10190
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
9 (RLIN) 10191
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chatterjee, Jayanta
9 (RLIN) 14438
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://www.amazon.com/Services-Marketing-People-Technology-Strategy-dp-194465979X/dp/194465979X/ref=dp_ob_image_bk
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
          Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display 2021-05-26 Purchase HF5415.13 LOV 2016 22758 2021-06-10 2021-06-10 Books