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Services Marketing : People Technology Strategy.

By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type: materialTypeLabelBookPublisher: Noida : Pearson, 2016Edition: 8th ed.Description: xxii, 817p.ISBN: 9789332587687.Subject(s): Service industries -- Marketing | Professions -- Marketing | Marketing -- Management | Customer services -- Marketing | Relationship marketing | Customer servicesOnline resources: Click here to access online
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Item type Current location Call number Status Date due Barcode
Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N
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HF5415.13 LOV 2016 (Browse shelf) Available 22758

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