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Services marketing : people, technology, strategy

By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Material type: materialTypeLabelBookPublisher: Noida: Pearson, 2016Edition: 8th ed.Description: xxii,817p.ISBN: 978-9332587687.Subject(s): Service industries--Marketing | Professions--Marketing | Marketing--Management | Customer services--Marketing | Relationship marketing | Customer services
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management


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HF5415.13 LOV 2016 (Browse shelf) Available 22758

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