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Services Marketing : People Technology Strategy.

By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type: materialTypeLabelBookPublisher: Noida : Pearson, 2016Edition: 8th ed.Description: xxii, 817p.ISBN: 9789332587687.Subject(s): Service industries -- Marketing | Professions -- Marketing | Marketing -- Management | Customer services -- Marketing | Relationship marketing | Customer servicesOnline resources: Click here to access online
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Item type Current location Call number Status Date due Barcode
Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N
On Display 		HF5415.13 LOV 2016 (Browse shelf) Available 22758

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Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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