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Cravens, David W

Strategic Marketing. - 9th ed. - Boston : McGraw-Hill , 2009. - xv, 784p.

9780071326230


Marketing--Management
Marketing--Decision making
Strategic planning

HF5415
Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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