Advertising and Promotion: (Record no. 10312)
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000 -LEADER | |
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fixed length control field | 00689nam a22002417a 4500 |
001 - CONTROL NUMBER | |
control field | 23072 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | ZUFESTM-N |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220105114924.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211005b xxu||||| |||| 00| | eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259548147 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | ZUFESTM-N |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. |
9 (RLIN) | 11168 |
245 ## - TITLE STATEMENT | |
Title | Advertising and Promotion: |
Remainder of title | An Integrated Marketing Communications Perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill Education, |
Date of publication, distribution, etc | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 764p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
9 (RLIN) | 5612 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion |
9 (RLIN) | 11272 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing |
9 (RLIN) | 4181 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch, Michael A |
9 (RLIN) | 13763 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Display | 2021-10-05 | HF5823 BEL 2018 | 23072 | 2021-10-05 | 2021-10-05 | Books |