Designing B2B Brands : (Record no. 10350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00927nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23097 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211222120558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211202b xxu||||| |||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118457474 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martinez, Onaindia |
| 9 (RLIN) | 11201 |
| 245 ## - TITLE STATEMENT | |
| Title | Designing B2B Brands : |
| Remainder of title | Lessons from Deloitte and 195,000 Brand Managers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trademarks |
| Form subdivision | Design |
| 9 (RLIN) | 13751 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| Form subdivision | Management |
| 9 (RLIN) | 11317 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image |
| 9 (RLIN) | 11203 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Logos (Symbols) |
| Form subdivision | Design |
| 9 (RLIN) | 11318 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| Form subdivision | Management |
| 9 (RLIN) | 11319 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Resnick, Brian |
| 9 (RLIN) | 13752 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://books.google.com.pk/books/about/Designing_B2B_Brands.html?id=5_Jfflka2HwC&source=kp_book_description&redir_esc=y |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Display | 2021-10-04 | Purchase | HF5415.1255 MAR 2013 | 23097 | 2021-11-11 | 2021-11-11 | Books |