Integrated Advertising, promotion,and Marketing Communications (Record no. 3816)

000 -LEADER
fixed length control field 00653cam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8178271532
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name 8th ed
245 03 - TITLE STATEMENT
Title Integrated Advertising, promotion,and Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi :
Name of publisher Manak Publications in collaboration with Icons Media,
Year of publication 2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 361 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Communication in marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yankah, Kojo.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/fy0803/2007434871.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Permanent Location Current Location Shelving location Date acquired Full call number Accession Number Koha item type
    Prof. Naeem A. Jafarey (Central) Library Prof. Naeem A. Jafarey (Central) Library On Display 2018-09-26 HF541.1255 COL158 2017 17371 Books