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: 9 brand shaastras : nine successful brand strategies to build winning brands

By: Kapoor, Jagdeep.
Material type: materialTypeLabelBookPublisher: New Delhi: Response Books, 2004Description: 117p.ISBN: 978-0761932567.Subject(s): Branding (Marketing) | Customer relations | Brand name products--ManagementOnline resources: Click here to access online Summary: M̀arkets dont̀ decline, they shift ̀says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as S̀haastras, ̀ he highlights important truths that each marketer must know to build healthy brands. Beginning from the Ǹeed Shaastra, ̀ which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the H̀eed Shaastra)̀ and brand market share growth strategy (or t̀he Breed Shaastr
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management

 

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HD69.B7 KAP2004 (Browse shelf) Available 23010


M̀arkets dont̀ decline, they shift ̀says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as S̀haastras, ̀ he highlights important truths that each marketer must know to build healthy brands. Beginning from the Ǹeed Shaastra, ̀ which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the H̀eed Shaastra)̀ and brand market share growth strategy (or t̀he Breed Shaastr

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