Global business
By: Czinkota, Michael R
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Contributor(s): Ronkainen,Ilkka.
Material type: 
BookPublisher: Australia : South Western, 2001Edition: 3rd ed.Description: xxxii, 581p.ISBN: 0030006597.Subject(s): International business enterprises -- ManagementOnline resources: Click here to access online Summary: This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years
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| HD61 JOR 2013 Risk Management for Project Driven Organizations : | HD62 BES 2019 Total Quality Management. | HD62.15 RAM 2005. Total Quality Management. | HD62.4 CZI 2001 Global business | HD62.5 FRE 2013 Entrepreneurship : | HD62.5 TIM 2018. New Venture Creation: | HD62.7 ALL 2006 Entrepreneurship and Small Business Management |
includes index.
This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years
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