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Customer relationship management : concepts and technologies

By: Buttle, Francis.
Material type: materialTypeLabelBookPublisher: Amsterdam: Elsevier, 2004Edition: 4th ed.Description: xviii,359p.ISBN: 978-1138498259.Subject(s): Customer relations--Management | Relationship marketing | Customer services--Management | Customer relations
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management


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HF5415.5 BUT 2004 (Browse shelf) Available 22713

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