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1. Marketing Management.

by Kolter, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson; 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 KOT2016.

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2. Marketing Management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, 2016Online access: Click here to access online Availability: No items available Checked out (1).

3. Strategic Brand Management : Building, Measuring, and Managing Brand Equity.

by Keller, Kevin Lane | Parameswaran,Ambi M G | Jacob, Isaac.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KEL 2018.