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1. Integrated advertising, promotion & marketing communications

by Clow, Kenneth E | Baack, Donald.

Material type: book Book; Format: print Publisher: New Delhi : Pearson, 2017Online access: Click here to access online Availability: Items available for loan: Ziauddin College Of Media Science Library (1). Location(s): On Display HF 5415 COL 2017.

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2. Successful Direct Marketing Methods.

by Stone, Bob | Jacobs, Ron.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata Mc Graw Hill, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.126 STO 2001.