1.
Advertising and Promotion: An Integrated Marketing Communications Perspective
by Belch, George E | Belch, Michael A.
Edition: 11th ed.Material type: ; Format:
print
Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5823 BEL 2018.
2.
Business Ethics Decision making : Decision Making for Personal Integrity and Social Responsibility.
by Hartman,Laura P | DesJardins, Joseph R | MacDonald, Chris.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5387 HAR 2018.
3.
Consumer Behavior : Building Marketing Strategy.
by Mothersbaugh, David L | Hawkins, Del I | Mothersbaugh, Linda L.
Edition: 13th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.33.U6 MOT 2016.
4.
Introduction to Operation Research.
by Hillier, Frederick S | Hillier ,Frederick S | Lieberman, Gerald J.
Edition: 10th edMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, 2015Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): T57.6 FRE 2015.
5.
Management Information Systems.
by Behl, Ramesh | O'Brien, James A | Marakas, George M.
Edition: 12th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : McGraw-Hill Education, 2019Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display T 58 BEH 2019.
6.
Operations Management.
by William J. Stevenson.
Edition: 12th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : McGraw-Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display TS 155 STE 2018.
7.
Public Finance.
by Rosen, Harvey S | Gayer, Ted.
Edition: 10th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, 2014Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HJ257.2 ROS 2014.
8.
Supply Chain Logistics Management
by Donald J. Bowersox.
Edition: 4th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Chennai, McGraw Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD 38.5 BOW 2018.
