Strategic Marketing Management : Planning, Implementation, and Control.

By:

Wilson, Richard M. S

Contributor(s):

Gilligan, Colin

Material type:

TextPublication details: Oxford : Butterworth-Heinemann, 2010.Edition: 3rd edDescription: xiii, 867pISBN:

9780750659383

Subject(s):

LOC classification:

HF5415.13

Online resources:

Click here to access online

Summary: Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Shelve				HF5415.13 WIL 2010 (Browse shelf(Opens below))					Available			22761

Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.

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