18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.
By: Kapoor, Jagdeep
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Material type: 
BookPublisher: New Delhi : Response Books, 2003Description: 134p.ISBN: 9780761996569.Subject(s): Branding (Marketing) | Brand name products -- Management | Customer relationsOnline resources: Click here to access online Summary: .
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HD69.B7 KAP 2003 (Browse shelf) | Available | 23096 |
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| HD69.B7 KAP 2001 24Brand Mantras : | HD69.B7 KAP 2001 24 brand mantras : finding a place in the minds and hearts of consumers | HD69.B7 KAP 2003 The New Strategic Brand Management : | HD69.B7 KAP 2003 18 Brand Astras : | HD69.B7 KAP 2004 9 Brand Shaastras: | HD69.B7 KEL 2018 Strategic Brand Management : | HD69.P75 COO 2011 Project Management. |
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