Strategic Brand Management : Building, Measuring, and Managing Brand Equity.
By: Keller, Kevin Lane
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Contributor(s): Parameswaran,Ambi M G | Jacob, Isaac.
Material type: 
BookPublisher: Noida : Pearson, 2018Edition: 4th ed.Description: xxix, 586p.ISBN: 9780134892498.Subject(s): Brand name products -- Management | Product management | Brand name productsOnline resources: Click here to access online Summary: ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HD69.B7 KEL 2018 (Browse shelf) | Available | 22763 |
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| HD69.B7 KAP 2003 The New Strategic Brand Management : | HD69.B7 KAP 2003 18 Brand Astras : | HD69.B7 KAP 2004 9 Brand Shaastras: | HD69.B7 KEL 2018 Strategic Brand Management : | HD69.P75 COO 2011 Project Management. | HD69.P75 GRA 2018 Project Management : | HD69.P75 KER 2013 Project Management : |
ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.
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