Basic Marketing: A Global-managerial Approach
By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D.
Material type: BookPublisher: Boston : McGraw Hill, 2002Edition: 14 ed.Description: xxxii, 815p.ISBN: 9780075617938.Subject(s): Marketing -- Management | Marketing | Export marketing -- Management | EuropeOnline resources: Click here to access onlineNo physical items for this record
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