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1. Integrated Advertising, promotion,and Marketing Communications

by 8th ed | Yankah, Kojo.

Material type: book Book Publisher: Delhi : Manak Publications in collaboration with Icons Media, 2007Online access: Click here to access online Availability: Items available for loan: Prof. Naeem A. Jafarey (Central) Library (1). Location(s): On Display HF541.1255 COL158 2017.

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2. Marketing communications : an integrated approach

by Taylor , Jonathan | : Smith, P. R.

Edition: 4th ed.Material type: book Book Publisher: London: Kogan Page, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 TAY 2004.