Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers
By: Martinez, Onaindia.
Contributor(s): Resnick, Brian.
Material type: BookPublisher: Hoboken : Wiley, 2013Description: 224p.ISBN: 9781118457474.Subject(s): Trademarks -- Design | Brand name products -- Management | Corporate image | Logos (Symbols) -- Design | Industrial marketing -- ManagementOnline resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HF5415.1255 MAR 2013 (Browse shelf) | Available | 23097 |
include index.
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