Basic Marketing: A Global-managerial Approach
By: McCarthy, E. Jerome
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Contributor(s): Perreault, William D.
Material type: 
BookPublisher: Boston : McGraw Hill, 2002Edition: 14 ed.Description: xxxii, 815p.ISBN: 9780075617938.Subject(s): Marketing -- Management | Marketing | Export marketing -- Management | EuropeOnline resources: Click here to access online
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | Non Fiction | HF5415.13 MCC 2002 (Browse shelf) | Available | 22708 |
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| HD 38 HAN 2015 Introduction to supply chain management | HD69.B7 KAP 2001 24Brand Mantras : | HF5415.13 KOT2016 Marketing Management. | HF5415.13 MCC 2002 Basic Marketing: | Qa 76.5 H767 2000 Computers, communications, and information : | QA76.6 PRE 2014 Software engineering | QA 76.64 BRU 2014 Object-oriented Software Engineering: |
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